• Winter is here!

Welcome to Willard’s Sports Shop

Willard’s was founded in 1978 and the store is a North Tahoe staple and a family owned business. We are located conveniently at the corner of North Tahoe Blvd and Highway 89 in Tahoe City, or if you are in Kings Beach our newest location Lakeshore Sports.


We provide a wide variety of winter and summer rentals. From bicycles to snowboards, snow skis to paddle boards we have you covered. With a full range of gear and accessories we can accommodate all skill levels and ages.


Service and Repair

Do you have a skip in your chain or need a ski tune? With a up to date ski repair equipment and knowledgeable staff your gear is in good hands. Bring your equipment and have a professional staff get you back shredding in no time.



Every year we curate a line of winter and summer products that are the best in quality and price. Not sure what to purchase, demo products before you buy. So stop buy and see what 2017 offers in new product and technology.


Our Retail Partners